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#DigiDayWest a real coup for Fermanagh as the Tweeting Goddess comes to town!

Fermanagh is set to play host to #DigiDayWest, the first digital marketing conference to be held in the North West of Ireland, which will see some of Ireland’s leading names in the field of digital marketing descend upon Enniskillen on May 12th.

Speakers will include Samantha Kelly, one of the country’s leading Twitter experts and self-styled Tweeting Goddess. Samantha is also a winner on Ireland’s Dragon’s Den, an author, and founder of the national network for SMEs, #IrishBizParty.

Former star of the Irish Apprentice and founder of the Digital Training Institute, Joanne Sweeney Burke, and noted online reputation expert, Wayne Denner will also be on stage at the event, along with Michael O’Brien, Big Red Cloud,SEO expert Brian Power, and local digital marketing specialist, Aine Bermingham.

Business owners will travel across the country to attend the sold out event, hosted by First Stop Shop and is set to propel Co Fermanagh into the digital spotlight.

Attendees will be treated to essential digital marketing tips and knowledge from the prestigious speakers, including social media, and in particular Twitter, improving your search engine rankings, online brand and reputation and digital strategy advice.  The event will give attendees an insight into how their organisation can use digital marketing to maximise their businesses sales, growth and reach.

A potential business funding opportunity for Co Fermanagh SME’s will also be announced on the day.

There will also be the opportunity for attendees to network during the lunch time exhibition, and meet with local suppliers of digital services to discuss their needs.

“We are delighted to be bringing such a high profile event to Fermanagh. We know from working local businesses that digital marketing is an area which they have recognised is essential to their business growth.  It’s become an essential part of every business’ marketing plan in recent years, and those who have yet to take advantage of online marketing are missing out on the huge opportunities it can bring for both large and small businesses.

To have secured such high calibre speakers to come together for the conference is a real coup for Fermanagh. Very often, the smaller rural counties can be forgotten about when it comes to the digital world, but we’ve been working hard with other organisations to put Fermanagh on the digital map.

We recently launched #FermanaghHour, a new Twitter network for Fermanagh businesses to promote themselves, engage with new customers and network online. To date, it’s been very successful, and we’ve hosted a series of ‘Tweet meets’ across the county to help local businesses get started on Twitter.

#DigiDayWest is the next step in helping Fermanagh businesses embrace digital marketing. Local businesses simply must take advantage of opportunities like this.” – Yvonne Megahey, First Stop Shop, Clinton Centre, Enniskillen

Smaller businesses are often nervous about the success of digital marketing, thinking short term and their budgets reflect this. As the economy gets tighter, its inevitable they will have to commit more resource to digital channels in search of new customers.

Most of the people coming to #DigiDayWest may be a one man/woman band and experience the same issues and problems in running their small business.  #DigiDayWest will help in finding suggestions or solutions for some of the issues as our speakers probably have gone through it themselves! 

There will be a “Tweetbeam” screen on the day, so if you Tweet using the hashtag #DigiDayWest, your business logo will appear on the screen! (Free advertising for you!)
So bring your phone (& your charger) and be ready to tweet- this is one event where it ISN’T rude to Tweet or type while people are speaking.

Featuring outstanding networking opportunities, discussion panel & exhibition of businesses – #DigiDayWest brings the experts to our door – it is not to be missed!

Time 10am – 4pm.  Venue – CREST Centre, South West College, Technology & Skills Centre, Killyhevlin Industrial Estate, Enniskillen, Co Fermanagh, BT74 4EJ

For more information follow @DigiDayWest on Twitter or contact First Stop Shop, Clinton Centre, Belmore Street, Enniskillen, Co Fermanagh, 02866 347735  www.firststopshop.co.uk  @fermanaghfss @Fermanagh_Hour



samantha kelly

Samantha Kelly
Tweeting Goddess & Champion For SMEs 

Samantha Kelly is a mum of two beautiful girls. This is the first important fact! Having had a business herself, she started using twitter as part of her marketing strategy and discovered to her delight that she was a bit of a whizz! Samantha is passionate about assisting others to get on and use Twitter as a fantastic marketing tool to show off what you do! She won the #Tweetieinspire award on October 2nd at the Inaugural RaboTweetie awards and was winner of the Bank of Ireland Start Up Hero Award in 2014.

Samantha is the founder of the #Irishbizparty which is an increasingly popular event on twitter which trends every Wednesday 9-11pm on Twitter. She started it out of frustration one night just for fun, but then it took off. #Irishbizparty connect with each other and assist one another by sharing one another’s businesses. She calls it networking in our pjs!

Samantha has appeared on Dragons’ Den Ireland and RTE’s ‘She’s the business’ and on various radio and TV programs here in Ireland and has also been on BBC Women’s hour. Take a look at her story about Funky Goddess, her previous business on RTE’s Dragons’ Den!

JSB Profile Pic 2015

Joanne Sweeney-Burke
Author | Entrepreneur | Mentor | Motivator | Speaker | Trainer

Joanne Sweeney-Burke is the founder, lead trainer and strategist at Digital Training Institute. Her blog was named one of Ireland’s top marketing blogs in Ireland by US-based website Search Engine Journal. She is co-founder of EdTech startup Webiket. Joanne is a published author – ‘Social Media Under Investigation, Law Enforcement and the Social Web’ – takes a forensic look at how police forces use social media.


Wayne Denner

Wayne Denner set up Ireland’s first Social Network platform in the early noughties before Facebook, Twitter, Myspace – yes Myspace and Bebo.  He is a Motivational Speaker, Educator, Author and Entrepreneur, known for his engaging personal approach. 

Wayne has quickly established an international reputation as an Online Engagement expert and offers inspirational and motivational talks, speaking to thousands of adults and young people each year on Online, Social and Mobile topics. His book ‘The Student’s Guide to an Epic Online Reputation..and parents too!’ is now available. Wayne regularly contributes to Government, voluntary and charitable bodies and is a recognised on-air expert for media outlets such as BBC and UTV.

bigredcloud-Michael Smart Casual_picnik

Michael O’Brien

Michael O’Brien is the Marketing Manager at Big Red Cloud, a leading supplier of online account’s software to the SME market. Michael brings a wealth of experience in both offline and online marketing having working for both Irish and international software companies for the past 30 years. Michael will present his story on how Big Red Cloud won the Sponsor for a Day competition, lessons learned and some tips for small businesses.


Brian Power

Brian Power is a director of Avantech Labs Limited (http://avantech.ie) a Web Development, Digital Marketing and Web Consultancy based outside Mallow, in North Cork. He holds a Diploma in Multimedia, BSc in Commercial Software Development, multiple training qualifications and is currently studying towards an MSc in Communications Software. He has been active in web and app development and training for almost 15 years. Brian Specialises in the areas of Web Development, Digital Marketing, Search Engine Optimisation and eCommerce.


Aine Bermingham

Aine is a Digital Marketing Specialist and founder of Fermanagh-based digital marketing company, Utter Digital. As well as providing digital marketing services to companies across Ireland, Aine is a regular speaker at conferences and networking events, and a trainer and consultant in all areas of digital marketing. Aine is also a Charted Marketer with the Chartered Institute of Marketing, and has contributed numerous expert pieces to publications such as Irish Tech News and International Business Times UK, gaining her a reputation as the leading expert locally in digital marketing.